The playbook — and the operator who wrote it. Laie Wong, founder.
THE DIY OPTION · SERP MAVERICK
The Local Ranking Playbook
The step-by-step process we run for paying clients — written so you can do it yourself. Google Business Profile, the review engine, website foundations, citations, and the content rhythm, in the order we actually do it, with a 90-day calendar.
What’s inside
Step 1 — Know Your Numbers · Step 2 — GBP Domination Setup · Step 3 — Photos That Rank · Step 4 — The Review Engine · Step 5 — Website Foundations · Step 6 — Citations & NAP Cleanup · Step 7 — The Weekly Rhythm · Step 8 — Track What Matters · The 90-Day Calendar
The preface gives you three doors, honestly: do it all yourself (3–5 hours a week at first), get unstuck by the hour — $197/hour and we do the step with you, or hand us the keys (Foundation $2,497 + $997/month, no contract). Every step ends with a “Stuck?” box that points at the door that fits.
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